Sunday, August 21, 2011

Beyonce: 4-Night Stand at Roseland Ballroom!!!


According to billboard.biz Beyonce has made her mark again! On last Tuesday Beyonce did her 4-night-stand at New York Roseland Ballroom. Beyonce has taken many by surprise and once gain sold out each show within minutes. During this 4-night-stand she did singing, dancing and some story telling. She really dedicated this show to her fans, label executives and her old manager, her father Matthew Knowles.

More importantly not many artist today that I k now of can do a full 90 minute set full of dancing and singing, One thing that really made this show special was how she told stories of different situation she went through before she got to where she was. She began to giver her father Matthew Knowles recognition for supporting and doing things for the late group Destiny Child. She explain how he cancel one show the group had because Beyonce had went swimming and her nose was stopped up, and that really save them that night. She also gave credit to her father because he sent the groups song “Independent Women” to the producers of the movie Charlie’s Angel, without there permission but it was a success.

Beyonce was doing such an outstanding job with the 4-Night Stand tour that she sparks the attention of new Sony Chairman and CEO Doug Morris. She also had several other outstanding artists come to the show because her show drew so much attention due to being sold out every night. Beyonce is taking over the R&B, and pop, which is not a shock!

Overall Beyonce put on a great show for her fans and did not miss one beat with her dancing. She had her amazing all female band back her up and she as always performed in nothing but fierce wardrobe and shoes. Beyonce came in this tour full-throttle and did not stop until it was over. She graced the stage with her presence and she still has more to come. If you did not get a chance to go you really missed a great show.

Check out this clip from her show at Roseland Ballroom :














Sunday, August 7, 2011

Effects Of Social Media Marketing In The Music Industry!

According to most, many would say that the new digital landscape has cause a major disaster in the music industry. With all the reports and articles being published about the issue of digital downloading, many would believe that the music industry is declining. As of today many companies have not adapted to the new model of marketing and distribution online. However many companies including recording labels, publishing companies and such are embracing the digital technology. This change was covenant for many artists because it allowed them to distribute and market their music online.

My artist Ebonee and I utilize different social sites to do marketing and promoting to draw attention to her. Social media marketing was the best way for us to connect with a big group of people and get her music heard. We have also utilized certain key words so that we someone tries to search her in different search engines that she would be in the top searches.

After conduction some research, I came across an article on searchengineland.com. This article gave some great numbers on how the social media marketing has made an effect on people in different age groups, races and websites. Greg Finn states, that “the leading increase in social networking usage were those over the age of 35, which grew nearly twice as fast as those 18-35 in the same period”(Finn, 2011). This shows that many are adapting to the drastic change in digital landscaping. Everyone is utilizing different avenues of marketing through online technology. Not only does it save time but you can also target a certain market and gain a broader audience.

Lastly, in the same way that digital music for artists has allowed artist to connect and sale more music then ever before. The decline in purchasing CD’s physically has increased the sales on buy music through avenues like ITunes. Internet marketing, specifically social media marketing, allows an artist to target not only the local scene, but also an international base of fans.

If you want to know more about social media marketing you can check out the article below and get more detail information.