Effects Of Social Media Marketing In The Music Industry!

According to most, many would say that the new digital landscape has cause a major disaster in the music industry. With all the reports and articles being published about the issue of digital downloading, many would believe that the music industry is declining. As of today many companies have not adapted to the new model of marketing and distribution online. However many companies including recording labels, publishing companies and such are embracing the digital technology. This change was covenant for many artists because it allowed them to distribute and market their music online.

My artist Ebonee and I utilize different social sites to do marketing and promoting to draw attention to her. Social media marketing was the best way for us to connect with a big group of people and get her music heard. We have also utilized certain key words so that we someone tries to search her in different search engines that she would be in the top searches.

After conduction some research, I came across an article on searchengineland.com. This article gave some great numbers on how the social media marketing has made an effect on people in different age groups, races and websites. Greg Finn states, that “the leading increase in social networking usage were those over the age of 35, which grew nearly twice as fast as those 18-35 in the same period”(Finn, 2011). This shows that many are adapting to the drastic change in digital landscaping. Everyone is utilizing different avenues of marketing through online technology. Not only does it save time but you can also target a certain market and gain a broader audience.

Lastly, in the same way that digital music for artists has allowed artist to connect and sale more music then ever before. The decline in purchasing CD’s physically has increased the sales on buy music through avenues like ITunes. Internet marketing, specifically social media marketing, allows an artist to target not only the local scene, but also an international base of fans.

If you want to know more about social media marketing you can check out the article below and get more detail information.

http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653