On Thursday March 3rd, 2011 Full Sail University’s Black Student Union had the pleasure of listening to Attorney Shannon A. Ligon speak on the entertainment business. Shannon Ligon earned her Juris Doctor Degree from Florida A&M University College of Law, and her Bachelor of Science in Business Management from Florida State University. She later received her certification in Television & Radio Broadcasting & Production from the CSB School of Broadcasting in 2004. Ms. Ligon has experience in the areas of Entertainment, Media & Business Law, where she has successfully worked within the entertainment and sports industry for the past eight years. With previous experience as an A&R and connections from over her nine plus years in the industry, she often assists clients in the areas of creative development and production. As many would say, sometimes it’s not what you know, but who you know. Ms Ligon previously worked Sports Agent Richard DeLuca, Big3 Records, and Clear Channel Communications.
Ms. Ligon is a very humble person and with very little time the audience was able to ask the main question, which was how do you get into the music industry?
Point #1:
Find your passion.
She said, “Whether it's music, fashion, film or sports; determine the industry in which your interests, desires and motivation lies and move forward in that industry. The entertainment biz is a grind, you MUST eat, live, and breathe it; so you might as well love what you do. The entertainment industry is a treadmill with no 'OFF' button. It is constantly changing with the influx of customer demands/trends, technology and new media. Staying on top of your hustle and your grind is imperative but if you love what you do, it may not seem so much like work.”
Point # 2:
Determine your niche.
She says, “ The entertainment business is so vast that you need to find your passion and your niche.”
Point # 3:
Network
She says, “ You never know who you are going to meet so always be ready to network.” This industry is all about going out and meeting people so if you are lazy this may not be the industry for you.
The last couple of pointers Ms. Shannon Ligon gave was always be excellent with whatever you do and never be afraid to lose, but never give up. This was really the speech most of us needed to hear. As the new generation of music moguls, many have told us this will not work or that we are not the best. However, Ms. Shannon Ligon has relit the fire for us all to accomplish the impossible. Not only does Ms Ligon practice law, but she also gives back to the community. She serves as founder of her own non-profit, Legacy Entertainment & Arts Foundation, Inc. (L.E.A.F. Inc.) which advances entertainment and the arts by creating scholarships for underprivileged youth. She is also a proud supporter of the Boys & Girls Clubs of America.
If you would like to know more about Shannon Ligon you can go to her website at http://www.ligonlawgroup.com/
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